November 2020
www.reic.ca
EXCHANGE
Real Estate Institute of Canada
Member spotlight:
Recognizing excellence
Educational
transformation
2020
Membership
milestones
Real estate in a
digital world
/reicnational
Real Estate Institute of
Canada - REIC
@reicnational
www.reic.ca
REIC Exchange, November 2020
IN THIS EDITION
3
WELCOME TO THE 2020 EXCHANGE MAGAZINE
4
REAL ESTATE IN A DIGITAL WORLD
6
EDUCATIONAL TRANSFORMATION
9
MEET THE REIC BOARD: 2020-2021
10 MEMBER SPOTLIGHT: RECOGNIZING EXCELLENCE
12 REIC NEWS
13 MEMBER MILESTONES
This year has dramatically changed our world and has presented challenges that none of us
could have anticipated. As the world continues to adjust to the impact and new realities of
COVID-19, we continue to change how we work, learn, and live. For the Real Estate Institute of
Canada (REIC), we also are adapting to our changing world and evolving the way in which we
support our Members and aim to make real estate stronger.
REIC has a robust history of supporting real estate professionals and organizations from coast
to coast. While COVID-19 was not the catalyst for the changes underway at REIC, it did cause
us to accelerate our plans and approach. In this edition of Exchange Magazine, we examine
the Educational Transformation underway at REIC. Education is the cornerstone of what
we do, and as the global business world changes, so too do the expectations facing real estate
professionals. REIC recognizes that we must continue to evolve as the industry does. Through
this transformation REIC can play a stronger and leading role in assisting professionals expand
their skills, knowledge, and the value they provide.
Another catalyst for change is the role of digital. While it is no surprise to any of us that we are
in the midst of a digital transformation, this is and will continue to provide new opportunities
and challenges for the real estate industry as a whole. Be sure to read more in the article – Real
Estate in a Digital World.
We would be remised, if we didn’t take a moment to say thank you to all of our Members and
partners. You have stood beside REIC for the last 65 years, and we look forward to a strong and
impactful future. In this edition of Exchange, we have the privilege of celebrating some of our
members as they celebrate monumental Membership Milestones in 2020.
We hope that you enjoy this edition of Exchange.
Johnmark Roberts, FRI
President
REIC
Stephen Ashworth
CEO
REIC
www.reic.ca
WELCOME
TO THE
2020
EXCHANGE
MAGAZINE
Recently, we have seen many
changes in the way the real
estate industry functions.
There are new methods for
prospecting, partnering,
managing, and marketing.
Throughout this, there
are some fundamental
characteristics of the Canadian
real estate community
that remain ever the same:
commitment to innovation,
adaptation, service, and
integrity. All of these traits have
driven and shaped the way the
real estate industry has been
using new tools and resources
to evolve in this digital world.
What is digital
transformation and how
does it impact the real
estate industry?
Digital transformation refers
to the use of digital tools and
resources to transform the
way we do business - from
enhancing or replacing current
processes to incorporating
new technology to developing
new and innovative ways for
communicating with clients.
These changes are brought
about by a need to grow with
the changing marketplace and
adapt to what are now
common customer and partner
expectations.
The Canadian real estate
industry is not alone in its need
to adapt to this new and still
unfolding environment.
The digital transformation is a
global event and is considered
our fourth industrial
revolution. As with any
revolution, there are growing
pains and challenges, but with
change comes opportunity and
the real estate industry is at the
forefront.
How is the real estate
industry navigating this
transformation?
The impact of COVID-19
has acted as a catalyst for real
estate organizations to embrace
emerging technologies and
has spurred many new best
practices.
As part of this expansion of
proptech (property technology/
real estate technology), some
very strong innovation has
come in the form of elevated
data management.
With the boost in internet
usage, comes an increase in
the flow and quality of data,
allowing for stronger analytics
and marketplace insights.
New innovations, such as
AI (artificial intelligence),
is helping us maximize
opportunities and streamline
operations on a daily basis,
through the constant tracking,
analysis, and segmentation
of marketing data and client
information.
Digital media opportunities
have also expanded to provide
a variety of resources to real
estate professionals. From
drone imagery to virtual
property tours, digital media
has acted as a conduit for
bringing property information
to real estate prospects, clients,
and partners alike.
REIC Exchange, November 2020
REAL ESTATE IN A
DIGITAL WORLD
A trend that is not likely to
end any time soon, now that
the marketplace has grown
accustomed to the convenience
of this enhanced remote
experience.
With these new operational
and marketing tools, also
comes an increased need for
cybersecurity, to protect both
organizational data and digital
property systems directly.
Cybersecurity is just as
critical to sustainability as
any forward-facing proptech
system that may be put in
place.
Moving forward,
understanding the
disruption, and
adapting.
Incorporate digital resources
and needs in planning
and budgeting, and don’t
underestimate the power of
the analytics, and the role
they play in identifying both
opportunities and risks.
This is just one reason it
is increasingly important
to stay educated regarding
proptech trends and growth.
We also must maintain
a strong focus on
client support and
communication. As clients
become more focused on
digital technology, so must
we, as an industry, to meet
their needs.
As the real estate industry
continues to move forward
through the disruption of
this digital transformation,
and adapt, it is important
for professionals to consider
how the industry may
continue to evolve, along
with potential benefits and
pitfalls.
ADVANCE YOUR CAREER IN 2021
Register for an upcoming REIC course
www.reic.ca/courses
www.reic.ca
For the last 65 years, REIC has
been the educator of choice for
professionals, corporations,
government agencies, not-
for-profits, and academic
institutions. With REIC
courses and designations,
real estate professionals gain
the knowledge, skills, and
recognition they need to
advance and support their
dynamic career path. REIC
recognizes that although, the
Institute has been a recognized
provider of real estate
education, now is the right time
to enhance its offering and
prepare itself to better meet the
needs of tomorrow.
In 2020, REIC embarked on
a new path to transform its
educational offerings and
enhance the value and support
it provides. The work underway
focuses on developing and
updating REIC’s courses and
designations to ensure its
courses and designations are
purposeful, up-to-date, flexible,
and meet the comprehensive
needs of the real estate
industry.
Enhancing the Value of REIC
Courses
REIC courses help
professionals expand their
knowledge, increase their
productivity, and improve their
performance. Through the
delivery of 23 courses, REIC
works to support the wide
range of professionals in all
real estate disciplines and these
courses help individuals in all
stages of their development
from professionals embarking
on their career to advanced
professionals looking to
continue their professional
development journey.
There is a need to update the
courses to reflect advancements
in the real estate industry, and
for REIC, these course updates
are required on a regular basis.
Updates and modernization
ensure that course curriculum
is current, meaningful, and
reflective of the changing
industry needs, which,
ultimately, enhances the
learner’s experience, attracts
more real estate professionals,
and positions REIC as a leader
in providing exceptional
education programs.
REIC Exchange, November 2020
EDUCATIONAL
TRANSFORMATION:
REIC EMBARKING ON A NEW PATH OF
VALUE AND SUPPORT
“A number of the REIC courses
and designations require
updates,” explained Hafeeza
Bassirullah, Ed.D, Director of
Education and Training, “We
are working in a dynamic and
changing marketplace, and
it is our responsibility and
commitment to ensure that our
courses remain leading-edge
and reflective of the industry.”
Utilizing the insights gained
by undertaking an analysis of
the historical trends of course
and designations is helping
REIC prioritize and focus on
the right updates required.
Over the next three years,
REIC will continue to enhance
its suite of courses, which will
include adding new courses,
creating new ways to learn
and gain value from REIC,
and undertaking any content
updates required to modernize
the course curriculum.
Strengthening and
Modernizing Designations
An additional key priority for
REIC is updating its Fellow
of the Real Estate Institute
(FRI) designation. In 2020,
REIC launched the FRI
Designation Renewal Project,
which is focused on ensuring
a comprehensive framework is
in place to review and renew
the FRI and other REIC
designations.
“In early 2020, we reached out
to the real estate community
to understand their views
of the FRI, and to assess
where the FRI fits into the
career path for professionals,”
explained Hafeeza. “Our
goal was to understand what
enhancements could be made
to elevate the FRI designation’s
profile and purpose.”
A roadmap was developed
to guide the renewal of the
FRI designation and includes
a phased approach to the
designation renewal, which
will be used to update other
designations.
“While we have started with
the FRI, it is our intention to
examine all REIC designations
to ensure they can continue
to support the industry in
the years to come,” further
explained Hafeeza. “The
collaborative process will
leverage relevant and current
real estate information to
strengthen REIC designations
and ensure its sustained
relevance in the future.”
Advancing Delivery
Modalities
The COVID-19 pandemic in
2020 illustrated the need to
diversify the delivery of courses
to meet the needs of learners
and increase the reach of
learners.
For REIC to remain current
and relevant, flexible and
dynamic delivery modalities
are essential for individuals to
be able to learn in the way and
at a time that makes the most
sense for them.
In April 2020, REIC
transitioned all of its courses to
a real-time-remote approach,
which allowed students to
participate in courses virtually.
The implementation of a real-
time-remote delivery modality
has proven successful for REIC
and its students.
“We have had such positive
feedback from our course
participants who moved virtual
with us,” shared Hafeeza.
“REIC will continue to explore
other delivery modalities,
including asynchronous
online courses through a
learning management system,
partnering with colleges and
universities, etc.”
In response to the changing
needs of the real estate
community, REIC has
expanded its use of technology
to better support the sector,
moving courses online to
provide a full suite of flexible
learning modalities, and
continuing to grow digital
resources as it looks towards
the future.
REIC members will continue
to benefit from the transition
underway, and these changes
will help in making real estate
stronger for years to come. For
more information on REIC
courses and resources, visit
www.REIC.com.
www.reic.ca
Nov. 30 - Dec. 4, 2020
Brought to You Virtually By
#BUILDINGSWEEK
thebuildingsshow.com
Register Now
As a leading national provider of advanced real estate education, REIC celebrated its
65th anniversary at this year’s AGM on June 25, 2020. Due to COVID-19, REIC held its
AGM virtually, and over 85 attendees participated in this first-ever virtual meeting for the
organization. The 2020-2021 REIC Board of Directors are:
www.reic.ca
2020-2021
REIC NATIONAL BOARD OF DIRECTORS
Like many other professionals,
Archana Ramesh found her
calling after falling into real
estate unexpectedly. After
moving to Canada in 2008
following the completion
of her Master of Business
Administration in India,
Archana explored different
options for her career.
With an open mind and
perseverance to find a new job,
she received a call for a role
and joined the City of Calgary.
Within two months, Archana
obtained a new role in the
Calgary Housing Company,
and she hasn’t looked back as
her career has continued on a
growing path.
“Initially, I didn’t know
anything about property
management,” explained
Archana. “I was new to the
country, and I wanted to
restart my career. I was more
looking to giving back to the
community, and housing
is one of the basic needs of
anyone. It fit right into my
interests, as well. Every day, I
help someone, and I see a smile
on their face, and it gives me
satisfaction at the end of the
day that I am doing a good job
and it is satisfying.”
Recently, Archana moved from
the role of Property Manager
to an Application Analyst for
a short-term project. In this
role, Archana has had the
opportunity to not only utilize
her experience in property
management, but she also
is able to use her previous
functional experience in
information technology.
Recognizing the value of
professional development and
credentials, Archana embarked
on a path to becoming a
designated professional in
the real estate industry by
obtaining both the Certified
Property Manager® (CPM®)
and Accredited Residential
Manager® (ARM®).
As Archana explained,
there is tremendous value in
earning a designation as it
increases a professional’s value,
recognition, and knowledge-
level.
“It is not just the three or four
letters (behind your name),
but it also improves one’s
knowledge,” shared Archana.
“From the outside world, yes,
you do gain the experience,
but then the insight of what
actually constitutes that
particular role or what makes
you solid in it - is through
education.”
Archana holds the ARM®
Designation, which she
achieved in February 2015 and
the CPM® designation that she
earned in March 2019. Archana
completed the MPSAXM in
Calgary in February 2019, and
she took her courses via home
study with REIC.
“My initial goal was to
complete the CPM® exam.
When I looked at CPM®, it
was not only for my current
role, but I looked at it from
the broader perspective of my
career,” said Archana. “It was
important for me to complete
it, and have a solid foundation
in my career.”
10
REIC Exchange, November 2020
MEMBER SPOTLIGHT:
RECOGNIZING EXCELLENCE
In 2020, as part of the
Institute’s Pursuit of
Excellence Awards Program,
REIC announced Archana
as the recipient of the
2020 QuadReal Excellence
Award, which recognizes
a Canadian candidate who
attains the highest mark on
the first submission of their
Management Plan or first
writing of the Management
Plan Skills Assessment
(MPSAXM).
The MPSAXM assesses a
student’s knowledge of the
concepts, technical skills,
and processes involved
in preparing, analyzing,
and completing a property
management plan.
“At REIC, we are pleased to be
able to recognize and celebrate
individuals that enhance the
professionalism of the real
estate industry by advancing
their educational foundation,”
said Stephen Ashworth, CEO,
REIC.
“Our sincere congratulations
to this year's recipient of the
QuadReal Excellence Award,
Archana Ramesh. QuadReal
is honoured to sponsor this
award as it embodies the values
of our company in which we
strive for excellence in integrity,
collaboration, performance,
innovation and responsibility,”
said Cheryl Gray, CPM®,
Head of Special Projects
- Operational Excellence,
QuadReal Property Group.
And, Archana’s education
career path isn’t finished.
With a solid commitment to
the industry, profession and
ongoing learning, REIC looks
forward to continuing to watch
as Archana’s career continues
to flourish.
“Growing in different roles
and understanding different
roles, I am able to apply what
I have learned, and put it into
practice. I definitely would
say it has given a boost to my
understanding,” explained
Archana. “I want to gain more
experience and more insight,
and then I am able to apply
it with certain aspects of my
education.”
For more information
regarding the MPSAXM,
please visit http://www.reic.ca/
MPSAXM. The REIC Pursuit
of Excellence Award Program
will return in Spring 2021.
Continue to visit www.reic.ca
for the latest news.
REIC would like to
thank QuadReal
Property Group for
their support of the
2020 QuadReal
Excellence Award,
which recognizes a
Canadian Candidate
who attains the
highest mark on the
first submission of
their Management
Plan or first writing
of the Management
Plan Skills Assessment
(MPSAXM).
11
www.reic.ca
There is a lot of exciting things happening at REIC. Here’s a snapshot of the latest news and
activities currently underway at REIC:
•
REIC membership dues for 2021 will be released in November. Great news for all REIC
members – there will not be a membership due increase for 2021. Watch your email
and mail for your membership dues package.
•
REIC is currently finalizing its 2021 course calendar – Be sure to visit
www.reic.ca/courses to register and save your spot before prices go up in 2021.
•
Over the last few months, REIC has been working on the development of a new three-
year strategic plan. Later this month, REIC will launch its new strategic plan, which
will drive the direction over the next three years. With this plan, you will see tangible
focus and action in the areas of member value and engagement, advanced education
and designation programs, industry connectivity and partnerships, brand awareness,
and organizational excellence.
•
As part of REIC’s commitment to ensuring an innovative and professional learning
environment, REIC is pleased to announce that it will be moving to a new office in late
2020, early 2021. The new office offers various benefits, including a more modern and
expanded Learning Centre where REIC can hold classes and meetings.
•
REIC is launching a new webinar program. These webinars will be provided to
members free of charge. If you are interested in delivering a webinar of if you have a
suggestion for a webinar topic, please contact marketing@reic.com to discuss.
REIC's Career Centre is a career posting service that offers
cost-effective targeted advertising of positions available in
the real estate industry.
Reach Members and other prospects by using our online job
board or email broadcast services
Visit www.reic.ca/careers to
submit or apply for a job posting
12
REIC Exchange, November 2020
REIC NEWS
50+ years
Ian Caunce, FRI CMR
Georges Couillard, FRI CPM®
Lawrence D'Orsay, FRI
Don Hill, FRI CPM®
Ronald Klombies, FRI CMR
Stanford Korsch, FRI
Kent Lyle, FRI CMR
Ian Macnaughton, FRI
Peter Mason, FRI
Leonard Potechin, FRI CPM®
James Tutton, FRI
Gordon Weiske, FRI CMR
Philip White, FRI
45 years
Trevor Bennett, FRI CMR
Joseph Colussi, CPM®
Barry Lebow, FRI CRF
Michael Orde, FRI CLP
W. (Bill) Schultz, FRI CMR CPM®
Donald Stoutt, FRI
40 years
Donna Allen, FRI
Jack Biernaski, CPM® ARP
David Blumenthal, CPM®
Timothy Callaghan, FRI CRF
Stephen Cobb, FRI CPM®
Peter Feher, FRI
Richard Glickman, FRI
Edward Gorski, FRI
Jagdamba Joshi, FRI
Edith Lipson, CMR CPM® CMOC
William McDonald, FRI
Douglas Munro, FRI
Kenneth Niziol, FRI CMR
Brian Padfield, FRI CMR
Terry Sanderson, FRI
Joseph Scarfone, FRI CMR
David Shelswell, FRI
R. Eric Spurling, FRI CPM® CRF
David Thomson, FRI
35 years
Georges Bohemier, FRI CPM® CRP
Michael Bolahood, CPM®
Armin Borgers, FRI
Peter Dardarian, CRF
Mary Davidson, FRI CMR
David Langill, FRI CRF
Earl Munroe, CPM®
Stig Rensfelt, FRI CMR
Bruce Simpson, CRF
Larry Stewart, FRI CRES
J. Leonard Sussman, FRI
Donald Taylor, FRI
Leo Ziade, FRI
30 years
Rick Bachalo, FRI, CRF
Gary Bain, FRI CMR CRES
Guy Belanger, FRI
Myrton Bello, FRI
Richard Bergeron, FRI
Johannes Bos, CPM®
Rebecca Carnegie, FRI
Paul Cooper, FRI CMR
Mary Di Felice, FRI
Francesco Di Nardo, FRI
Alice Glanville, FRI CRES
Clarence Gomes, CPM® ARP
Cheryl Gray, CPM®
Mohamed Hanif, FRI, CRES
Brent Hughes, CPM® CLO
Nick Iannazzo, FRI, CLO
Matthew LaFontaine, FRI
Paul McCormick, CPM®
Mona Murray, CPM®
13
www.reic.ca
MEMBER MILESTONES
Walter Posner, CLO
Frank Schuurmans, CLO
Jeffrey Simpson, FRI, CLP
Chrystal Skead, CPM® ARM®
Christine Stanley, CPM® CMOC
Donna Swanson, FRI
Monica Tang, FRI
Richard Toews, FRI CLP
25 years
Susan Antoniali, CPM®
Mark Foley, CRF
Rod Fram, CPM®
Gilles Girard, FRI
Larry Holmes, ARM®
Michael Holmes, CPM® CMOC
ARM®
Elizabeth Janssen, CPM®
Dennis Klyne, ARM®
Albert Lam, CPM®
Veronica Lam, CPM® ARP
Curtis Loewen, CPM® CMOC CRP
Donna MacArthur, CPM®
Brenda Jean MacKenzie, FRI
Dorothy Mason, FRI
Brian O'Grady, CPM®
John Smegal, CLO
Frank Stollbert, CPM®
Richard Thompson, CPM®
Stephen Wall, FRI CPM®
Daniel Warhaft, CPM®
Ernest Wuebbolt, FRI
20 years
Karin Benedetti, CRF
Martin Bonomo, CRP
Dan Brewer, CRP
James Cannon, CPM® ARM®
David Choi, FRI(E)
Joanne Crichton, CRF
Ben Gauer, FRI(E)
Robert Herman, CPM®
Kashmir Kang, FRI
Eva Kotsopoulos, CRES
Rocco Liscio, CRP
Jim Londos, FRI(E)
John Losak, CRP
Laurie McDonald, FRI
Daniel McElheron, FRI
Richard Pearlstein, CMOC ARP
Darren Potter, CPM® CMOC
Spencer Quon, FRI
Richard Sieb, FRI(A)
Colin Sinclair, CPM® CMOC
ARP
Scott McGregor Veitch, FRI
Alison Wallace, CPM®
Peter Webb, CMOC CRP
Trevor Welby-Solomon, CRP
Cindy Wozney, FRI
John Zabudney, FRI(E) CLO
15 years
Nekeisha Adams, CRU
Kasipillai Baleswaran, FRI CRES
Morley Barr, CPM®
Sharon Bart, CPM® ARM®
Ifzal Bhatti, CRES
Renaud Campbell, FRI(E) CLO
Crystal Deley, ARM® CMOC
Alvena Dubnyk, ARM®
Tracey Dunn, FRI CRES
Stephen Gascoine, CPM®
Naila Hemraj, CRF
Dundas Kwok, FRI CRES
Douglas Larson, ARM®
14
REIC Exchange, November 2020
10 years
Domenico Bartolo, FRI(E)
Pam Bradley, ARM®
Melissa Caron, CPM®
Carla Cheeseman, CRF
Carmela Corrado, FRI, CLO
Bruce Gaudreau, CPM®
Janice Gobin, CPM® ARM®
Donna Greaves, CPM® ARM®
Dale Harder, CPM® ARM®
David (Rick) Howard, CRP
Karen Klassen, ARM®
Cindy Lay, ARM®
Robert LeParque, CPM®
Aleksandar Lucic, ARM®
Ivanka Lucic, ARM®
Garry MacDonald, CPM®
Jeevan Mangat, CPM® CLO
Christos Marinakis, CRP
Rochelle O'Gilvie, CRF CRU
Trina Overby, ARM®
Pasqualino Pietromonaco, CPM®
Yolanta Scott, CPM® ARM® CRP
Ken Shiel, CPM® ARM® ACoM
Zhifeng (Steven) Sun, FRI
William Thomson, ARM®
Philomena Williams, CRP
Daniel Wong, ARM®
Shirley Xu, FRI, CLO
Erin Yewchyn, ARM®
Carlo Zarattini, CPM®
CONGRATULATIONS
to all REIC Members celebrating
a milestone!
15 years
Carl Lawrence, CPM® CRF
Todd Main, CPM® ARM®
Andy McLean, FRI CLO
Kenn Mukherjee, FRI CRES
Roger Parenteau, CPM®
Joseph Pincin, CPM®
Sukhjeet Sekhon, FRI CRES
Octavio Silveira, CPM®
David Sin, FRI CRES
Chetram Singh, FRI CRES
Ryan Stone, CPM® ARM®
ACoM
Hazel-Ann Wells John, CRU
15
www.reic.ca
FLEXIBLE AT HOME
LEARNING FOR YOU
Optimize your learning with REIC's home study option. Learn at your own pace and schedule.
•
ASM600: Investment Real Estate Financing and Valuation
•
HRS402: Leading a Winning Property Management Team
•
CID201: Successful Condominium Management
•
FIN402: Investment Real Estate - Financial Tools
•
RES201: Successful Site Management
•
MKL405: Marketing and Leasing: Multi-Family Properties
•
MKL406: Marketing and Leasing: Office Buildings
•
MNT402: Managing the Physical Asset
www.reic.ca/homestudy