Code of Professional
Standards 1955
THE GOLD STANDARD OF REAL ESTATE ETHICS
JANUARY 31, 2026
THE REAL ESTATE INSTITUTE OF CANADA / L’INSTITUT CANADIEN DE L’IMMEUBLE
500-2680 Skymark Avenue, Mississauga, Ontario, L4W 5L6
(Integrity Expertise Excellence)
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The Real Estate Institute of Canada Code of Professional Standards 1955, revision XVII, 2026 edition
Executive Summary
The Real Estate Institute of Canada (REIC) Code of Professional Standards is more than a set of rules - it is
the definitive benchmark for ethical excellence in the Canadian real estate industry. In an era of rapid
change, heightened consumer expectations, and complex regulatory environments, ethical conduct is not
optional; it is the foundation upon which trust and professionalism are built. REIC’s Code is designed to
inspire confidence, elevate industry standards, and prepare professionals to lead with integrity in a future
defined by innovation and accountability.
At its core, the Code reflects REIC’s unwavering commitment to protecting clients, advancing professional
competence, and fostering fairness in every transaction. It is grounded in eight guiding principles that
shape best practices: delivering quality service, maintaining current knowledge, ensuring full disclosure,
safeguarding property, acting with fairness, recognizing limitations, managing divergent interests
responsibly, and proactively addressing conflicts of interest. These principles are not aspirational—they
are actionable standards that empower members to navigate complexity with clarity and confidence.
What sets REIC apart is its forward-looking approach. Unlike generic codes that focus solely on compliance,
REIC’s standards integrate governance, fiduciary duty, and client protection, positioning our members as
leaders in ethical real estate practice. The Code anticipates emerging challenges such as ESG compliance,
ai and technology integration, and data privacy, ensuring that professionals remain future-ready in a
rapidly evolving marketplace.
Adherence to the REIC Code delivers tangible benefits: reduced risk, enhanced reputation, and
strengthened client relationships. Whether managing multi-million-dollar commercial portfolios or guiding
families through residential transactions, these standards provide a framework for excellence that
elevates both individual careers and the industry as a whole.
By embracing the REIC Code of Professional Standards, you join a community committed to setting the
gold standard—where ethics drive success, trust fuels growth, and professionalism defines every
interaction. This is more than a code; it is your competitive edge and your pledge to lead with integrity in
a world that demands nothing less.
Don Inouye
Robin Hardman
CEO, REIC/ICI
President, Board of Directors
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The Real Estate Institute of Canada Code of Professional Standards 1955, revision XVII, 2026 edition
An Introduction
In today’s dynamic and highly competitive real estate environment, ethical conduct is not simply a best
practice - it is an absolute necessity. REIC has long championed integrity, competence, and fairness as the
cornerstones of professional excellence. The REIC Code of Professional Standards embodies this
commitment, providing a clear and actionable framework that protects clients, strengthens trust, and
elevates the reputation of the entire industry.
This Code is designed to do more than ensure compliance; it sets aspirational benchmarks that empower
professionals to lead with confidence and integrity. By adhering to these principles, members demonstrate
accountability, uphold fiduciary duties, and embrace transparency in every transaction. In an era defined
by rapid technological change, evolving regulations, and heightened consumer expectations, the REIC
Code equips professionals to navigate complexity while maintaining the highest ethical standards.
Ultimately, this Code is not just a set of guidelines—it is a pledge to excellence. It reflects REIC’s vision for
a future where ethics drive success, trust fuels growth, and professionalism defines every interaction. By
adopting these standards, you join a community committed to shaping an industry that thrives on integrity
and innovation.
Understanding the Articles of the REIC Code of Professional Standards
The Articles of the REIC Code of Professional Standards translate the Institute’s core values into clear,
actionable commitments. They are not abstract ideals—they are practical rules that guide members in
every aspect of professional conduct. Each article addresses a critical dimension of ethical practice, from
safeguarding client interests and maintaining confidentiality to managing conflicts of interest and
upholding transparency in all dealings.
Together, these Articles form a comprehensive framework for integrity and accountability. They ensure
that members act with competence, fairness, and honesty, while adapting to the complexities of modern
real estate practice. By following these standards, professionals demonstrate leadership, protect public
trust, and elevate the reputation of the industry. This is more than compliance—it is a pledge to excellence
and a commitment to ethical decision-making in every transaction.
Articles of the REIC Code of Professional Standards
The Member must follow the spirit, as well as the letter of this Code. Public confidence in professions
involved with real estate may be eroded by irresponsible conduct on the part of a Member. Accordingly,
Members must:
▪
endeavour to conduct themselves at all times so as to reflect credit on the Real Estate Institute of
Canada,
▪
inspire the confidence, respect and trust of their clients, colleagues and the community, and
▪
strive to avoid even the appearance of impropriety.
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The Real Estate Institute of Canada Code of Professional Standards 1955, revision XVII, 2026 edition
The Code of Professional Standards 1955
Article:
1.0 Quality of service
Code:
“Members will deliver professional services with competence, integrity, and knowledge,
always prioritizing the client’s interests and the public good.”
Plain English:
Always do your job well, honestly, and with the client’s best interests at heart.
Example:
A property manager reviews a building’s maintenance schedule, identifies overdue
inspections, and proactively arranges repairs - communicating clearly with the board and
residents.
Why it matters: This shows competence, integrity, and prioritizes client interests.
Article:
2.0 Well-informed and Knowledgeable
Code:
“Members will maintain current knowledge of industry standards, regulations, and best
practices, demonstrating expertise at all times.”
Plain English:
Stay up to date on laws, trends, and skills so you can give the best advice.
Example:
A broker attends quarterly training on new mortgage rules and market trends to ensure
advice is current.
Why it matters: Staying informed protects clients and builds credibility.
Article:
3.0 Full disclosure and Duty to client
Code:
“Members will act with transparency and impartiality, never withholding information
relevant to a client’s interests. Fiduciary duties include obtaining and verifying material
facts that may affect client decisions.”
Plain English:
Be open and honest - share all important details and make sure you have the facts.
Example:
An agent discovers a zoning change that could affect property value and immediately
informs the client before proceeding.
Why it matters: Transparency ensures clients make informed decisions.
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The Real Estate Institute of Canada Code of Professional Standards 1955, revision XVII, 2026 edition
Article:
4.0 Care of property
Code:
“Members will safeguard property entrusted to them with the same diligence and
prudence as a responsible owner.”
Plain English:
Treat other people’s property as carefully as you would your own.
Example:
A property manager secures vacant units with proper locks and checks HVAC systems
during extreme weather.
Why it matters: Treating property as your own prevents loss and liability.
Article:
5.0 Fairness to all parties
Code:
“Members will protect and promote their client’s best interests while remaining fair,
honest, and truthful with all other parties involved.”
Plain English: Put your client first but be fair and honest with everyone.
Example:
A leasing agent negotiates firmly for their client but avoids misleading statements to the
other party.
Why it matters: Fairness builds trust and avoids disputes.
Article:
6.0 Referral when lacking competence
Code:
“Members will not advise or act in areas beyond their competence. When necessary,
they will refer clients to qualified professionals.”
Plain English: If you’re not qualified, don’t guess—send the client to someone who is.
Example:
A residential agent refers a client to a commercial specialist for a warehouse purchase.
Why it matters: Recognizing limits protects clients and reputation.
Article:
7.0 Representing divergent interests
Code:
“Members will not represent parties with conflicting interests without informed consent
from all parties involved.”
Plain English:
Don’t represent both sides unless everyone agrees and understands the situation.
Example:
A broker discloses dual agency and obtains written consent from both buyer and seller
before proceeding.
Why it matters: Informed consent prevents ethical breaches.
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The Real Estate Institute of Canada Code of Professional Standards 1955, revision XVII, 2026 edition
Article:
8.0 Conflict of interest between client and member
Code:
“Members will avoid business transactions or advice where personal interests conflict
with client interests unless full disclosure is made and written acknowledgment
obtained. “
Plain English:
If your personal interests could affect your advice, tell the client and get written consent.
Example:
A member selling their own property advises the buyer to seek independent legal advice
and documents consent.
Why it matters: Full disclosure preserves trust.
Article:
9.0 Disclosure of benefit or fees
Code:
“Members will not accept any rebate, commission, or benefit without the client’s full
knowledge and prior consent.”
Plain English:
Don’t take hidden payments—always tell the client first.
Example:
A manager informs a condo board about a referral fee offered by a contractor before
accepting it.
Why it matters: Transparency avoids hidden benefits.
Article:
10.0 Fair and Reasonable fees
Code:
“Members will charge fees that are fair, reasonable, and fully disclosed at the time
services are provided.”
Plain English:
Be upfront about your fees and make sure they’re fair for the work you do.
Example:
A consultant provides a written fee schedule upfront and explains what services are
included.
Why it matters: Clear, fair fees prevent misunderstandings.
Article:
11.0 Confidential information
Code:
“Members will maintain strict confidentiality of all client information, even after the
relationship ends, except where disclosure is required by law.”
Plain English:
Keep client information private—even after the job is done.
Example:
An agent keeps client financial details private even after the transaction closes.
Why it matters: Confidentiality builds long-term trust.
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The Real Estate Institute of Canada Code of Professional Standards 1955, revision XVII, 2026 edition
Article:
12.0 Outside interests
Code:
“Members will ensure that outside business or professional activities do not
compromise their integrity, independence, or competence.”
Plain English:
Don’t let other jobs or businesses interfere with your professional judgment.
Example:
A member who owns a staging company discloses this to clients before recommending its
services.
Why it matters: Avoiding bias protects integrity.
Article:
13.0 Advertising
Code:
“Members will ensure all advertising is truthful, accurate, and not misleading in any
respect.”
Plain English:
Make sure your ads are honest and clear—never mislead people.
Example:
A broker ensures all listings accurately reflect square footage and amenities.
Why it matters: Honest advertising prevents consumer harm.
Article:
14.0 Use of designations
Code:
“Members will use REIC designations only in compliance with Institute bylaws and
policies, and only while in good standing.”
Plain English:
Use your REIC credentials correctly and only if you’re in good standing.
Example:
A member uses their REIC designation only while in good standing and in compliance with
bylaws.
Why it matters: Proper use maintains credibility.
Article:
15.0 Other institute members
Code:
“Members will treat fellow members with integrity and good faith, refraining from
unfounded or disparaging statements about another member’s business practices.”
Plain English:
Be respectful to other members—don’t spread false or harmful comments.
Example:
A member addresses a dispute privately rather than posting negative comments online.
Why it matters: Professional respect strengthens the community.
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The Real Estate Institute of Canada Code of Professional Standards 1955, revision XVII, 2026 edition
Article:
16.0 Laws and the Conduct of business
Code:
“Members will conduct business in full compliance with applicable laws, regulations,
and the REIC Code of Professional Standards.”
Plain English:
Follow the law and the REIC Code in everything you do.
Example:
A property manager complies with provincial tenancy laws when issuing notices.
Why it matters: Legal compliance protects clients and reputation.
Article:
17.0 Duty to report and Cooperate
Code:
“Members will report violations of this Code and cooperate fully in its enforcement and
in any proceedings before the Professional Standards Committee.”
Plain English:
If you see a breach of the Code, report it and help resolve the issue.
Example:
A member reports a colleague’s unethical advertising to the Professional Standards
Committee.
Why it matters: Accountability upholds the integrity of the profession.
Established 1955, revision 17, edition 2026
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The Real Estate Institute of Canada Code of Professional Standards 1955, revision XVII, 2026 edition
Why REIC Leads the Industry
The Real Estate Institute of Canada sets the gold standard for professional conduct in real estate. Our Code
of Professional Standards is not limited to regulatory compliance - it is a visionary framework that defines
what excellence looks like in practice. Where many others stop at minimum requirements, REIC goes
further, establishing aspirational benchmarks that elevate the profession and safeguard public trust.
At the heart of our Code is a commitment to governance, fiduciary responsibility, and client protection -
principles that ensure every decision reflects integrity and accountability. These standards are designed to
guide professionals through complex ethical challenges, reinforcing confidence among clients,
stakeholders, and the broader community.
By embedding these values into every facet of professional practice, REIC positions its members as leaders
who uphold the highest ideals of the industry. This is not just about doing what is required - it is about
doing what is right. Our Code empowers members to act with foresight, fairness, and transparency, setting
a precedent that others aspire to follow.
REIC does not simply participate in the industry; we shape its future. Through our unwavering commitment
to ethical leadership, we ensure that real estate remains a profession defined by trust, respect, and
excellence
Impact on Practice
Adhering to REIC’s Code of Professional Standards is more than a compliance exercise - it is a strategic
advantage. These principles serve as a foundation for sound judgment and ethical decision-making,
ensuring that professionals navigate complex transactions with confidence and clarity.
By following the Code, members:
❖Reduce Risk – Clear ethical guidelines minimize exposure to legal, financial, and reputational
harm.
❖Build Trust – Clients, colleagues, and stakeholders recognize REIC members as professionals who
act with integrity and transparency.
❖Enhance Reputation – Upholding the highest standards sets members apart in a competitive
marketplace, reinforcing their credibility and leadership.
From intricate commercial negotiations to residential representation, the Code provides a consistent
framework for excellence, guiding professionals to deliver outcomes that protect clients, strengthen
relationships, and advance the profession as a whole.
In short: the Code is not just about what you do - it defines who you are as a trusted leader in real estate.
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The Real Estate Institute of Canada Code of Professional Standards 1955, revision XVII, 2026 edition
The real estate landscape is evolving at an unprecedented pace. Issues such as ESG compliance,
technology integration, and data privacy are no longer optional—they are defining the future of
professional practice. The REIC Code of Professional Standards anticipates these emerging challenges and
provides a framework that ensures members remain at the forefront of ethical innovation.
Our standards are designed to adapt to new realities, guiding professionals through complex
considerations such as:
❖Sustainability and ESG – Aligning business practices with environmental, social, and governance
principles to meet stakeholder expectations and regulatory requirements.
❖Technology and AI – Navigating automation, digital platforms, and artificial intelligence
responsibly, ensuring transparency and fairness.
❖Data Privacy and Security – Protecting client information in an era of heightened cybersecurity
risks and evolving privacy laws.
By embedding these forward-thinking principles, REIC equips its members to lead with confidence in a
dynamic marketplace. Future-ready ethics are not just about responding to change—they are about
shaping it. This proactive approach reinforces trust, strengthens professional credibility, and positions
REIC members as ethical leaders in an increasingly complex world.
Our vision for the next decade is clear: to ensure that every REIC member is prepared to lead in a profession
defined by innovation, responsibility, and unwavering integrity. Together, we are building a future where
ethics are not an afterthought—they are the foundation of progress.
Call to Action
Join REIC in setting the gold standard. Adopt these principles, champion ethical excellence, and lead the
industry into a future defined by trust and professionalism.
Future-Ready Ethics
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The Real Estate Institute of Canada Code of Professional Standards 1955, revision XVII, 2026 edition
Glossary of Key Terms
Fiduciary Duty:
An obligation to act in the best interest of the client.
Due Diligence:
Comprehensive appraisal of a property before a transaction.
Conflict of Interest:
A situation where personal interests could compromise professional judgment.
ESG (Environmental, Social, and Governance): Standards guiding ethical and sustainable business
practices.
Disclosure:
Providing all relevant information to clients and stakeholders.
Dual Agency:
Representation of both buyer and seller in the same transaction, requiring
informed consent.
Material Facts:
Information that could influence a client’s decision in a transaction.
Competence:
Acting within the limits of your professional knowledge and skills.
Fairness:
Treating all parties honestly while prioritizing the client’s best interests.
Confidentiality:
Maintaining strict privacy of client information, even after the relationship ends.
Referral:
Directing a client to another qualified professional when outside your expertise.
Reasonable Fees:
Charges that are fair, transparent, and disclosed upfront.
Advertising Standards: Ensuring all promotional materials are truthful and accurate.
Designations:
Professional credentials granted by REIC, used only in compliance with bylaws.
Professional Standards Committee: The body responsible for enforcing the REIC Code and handling
violations.
Governance:
Oversight and accountability mechanisms ensuring ethical and compliant
operations.
Technology Integration: Responsible adoption of digital tools and AI in real estate practice.
Data Privacy:
Protecting client information against unauthorized access and breaches.
Sustainability:
Aligning practices with environmental and social responsibility principles.